Hong Kong Disneyland has admitted that visitor numbers were lower than it expected during the May Golden Week, and said it will introduce new measures to boost figures during the summer.

While Disney's corporate policy prohibits it from releasing attendance figures, managing director Bill Ernest admitted the numbers were behind initial predictions, though he is confident of hitting a first-year target of 5.6 million visitors.

Ernest said the company has stepped up its marketing campaign in the mainland and Taiwan.

Read more about Hong Kong Disneyland slow visitor numbers at http://www.thestandard.com.hk.