Fourteen-year-old Chinese tourist Li Zeng wandered Hong Kong Disneyland Wednesday -- and left after two hours. Mr. Li isn't that familiar with Mickey Mouse and his companions, and he and his father didn't ride any rides, buy souvenirs or eat food. "We don't understand this park," said Mr. Li, waiting for his tour bus. "We gave up looking at the map."

Five months after Walt Disney Co. opened its Hong Kong theme park in a bid to tap the booming China market, the cultural divide that separates Mickey and Mr. Li is emerging as a major challenge. It is one that the company is now trying hard to bridge, though with mixed results.

Read more at http://www.post-gazette.com/pg/06040/652711.stm.