Walt Disney World Resort - Sharpie Helping to Make Memories Permanent at Walt Disney World(R) Resort

Thursday, February 16 2006 at 12:45

OAK BROOK, Ill., Feb. 14 /PRNewswire/ -- Walt Disney World Co. and Sharpie, a division of Sanford LP, a Newell Rubbermaid company, announced today a strategic alliance that joins Sharpie(R) markers with the magic of the Walt Disney World(R) Resort.

Sharpie's agreement with Walt Disney World Co. includes marketing and promotional rights, sponsorship of several popular Walt Disney World Resort events and experiences, and on-site promotional presence for the Sharpie(R) marker brand at the Walt Disney World Resort near Orlando, Fla.

"Sharpie is a natural fit for Walt Disney World Resort given the millions of autograph seekers who frequent the resort each year," said Rory Leyden, president of Sanford North America, Sharpie's parent company. "Sharpie also draws parallels to the Disney brand strategically. Both Sharpie and Walt Disney World Resort offer experiences that deliver on the promise of fun and family."

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